Senior Specialist - Marketing Key Account Management

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Job purpose

As the Communication Planning and Strategy Executive at aCommerce, you will be a key player in developing and executing communication strategies that enhance the online presence and sales performance of our e-commerce clients. You will be responsible for short video production, live-streaming marketing initiatives, and influencer and affiliate management within the e-commerce ecosystem.

The role of CPS is to be part of the collaborative team, which consists of marketing, e-store manager, Key Account Management, and demand fulfillment. The CPS is expected to be the project lead from the marketing side, to grow the client’s e-Commerce GMV and revenue. CPS objective is to achieve the project KPI and project profitability, and reporting to (CPS) Communication Planning and Strategy Manager/Supervisor.

Job Responsibilities:

Communication Strategy:

• Develop and implement communication plans tailored to clients' e-commerce goals and target audiences.

• Stay abreast of e-commerce industry trends, technological advancements, and competitor strategies.

• Collaborate closely with cross-functional teams to ensure consistent messaging and branding across various e-commerce channels.

Short Video Production:

• Conceptualize, script, and coordinate to produce short videos that showcase our clients' products and services.

• Collaborate with the creative team to ensure the video content is aligned with the client's brand and product offerings.

• Optimize videos for various e-commerce platforms, ensuring they drive engagement and conversions.

Live Streaming Marketing:

• Plan and coordinate to execute live streaming campaigns on e-commerce platforms and social platforms to engage with our client's target audiences in real-time.

• Monitor live streams and media plan (if any) to optimize product visibility and conversion rates.

• Analyze live streaming performance data and adjust strategies for maximum ROI.