Brand Lead

Tentang posisi ini

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Brand Lead

Location:  Mumbai, India

About the role:

As a Brand Lead, you'll play a pivotal role in creatively managing prominent FMCG brands. Your responsibilities include providing strategic insights, ensuring creative consistency across various touchpoints like social media, influencers, performance marketing, E-commerce, D2C, and POSM. You'll be leading and inspiring a team of writers, designers, and account managers to deliver high-quality work. This role demands a creative vision, collaborative spirit, an adeptness in working with diverse stakeholders, and an unwavering focus on the bigger picture.

What you will be doing:

• Lead an integrated team, providing guidance and management.

• Drive constant experimentation and content innovation to identify breakthrough ideas.

• Develop brand and cultural narratives to establish a compelling brand identity.

• Collaborate with internal and external partners to generate fresh content ideas and drive Shorts adoption.

• Execute go-to-market plans and campaigns, keeping abreast of the latest trends.

• Align content strategies with stakeholders for a unified approach.

• Oversee influencer content planning, ensuring seamless integration into owned and earned media plans.

• Approve content plans, creative layouts, monthly narratives, and assets.