Media Planner - Senior Specialist

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Job purpose

Marketing Planning &Strategy Analyst – Project Manager is a challenging role that provides an opportunity for you to grow our client’s businesses. You will get to see the total picture of the business, marketing media optimizing (AdWords, Facebook, CRM, SEO etc), and deliver beyond impressions and clicks and getting deep into anything that helps drive sales including promotion strategy or website optimization.

Job Responsibilities

• Be the owner of client’s success, responsible for overall client performance and satisfaction

• Plan client roadmaps based on their objectives, backed by data or industry best practices

• Set up work process in order to get tasks completed with good quality and in time. Manage client expectations by clearly indicating deadlines and scope of work

• Monitor budget, performance, and key metrics closely throughout the month

• Work with media optimization team to execute plans to meet budget, targets and deadlines

• Provide performance reports by data and analyses, demonstrating deep understanding of each media channel and areas that clients need help in (ecommerce, lead generation or branding)

• Initiate ways to improve client performance and team efficiency

Key Requirements

• Experience in client-facing or consulting roles such as Digital Media Planning, Account Management or Project Management

• In-depth knowledge in Google Analytics and have a deep understanding of online marketing media channels

• Understand ecommerce business models/trends in Thailand and understand advertising ecosystems to be able to provide consulting to clients.

• Minimum 2 years working experience in an Ecommerce company, Internet start-up, International Brand, FMCG, retailer or consulting BBB

• Previous experience in trade marketing, brand management, merchandising would be a plus.