Creative Brand Strategist

About this role

ABOUT BJAK

The original mission of BJAK is we believe people deserve smarter ways to plan, save and grow their money. This is the origin of our name.

Started in 2019, we built the first mobile-first, insurance platform, enabling insurance to be accessible online by millions in the region. Today, its the leading insurance platform in Southeast Asia.

Today, we are expanding ways to help people in the region — this includes spending, saving, investing, exchanging, travelling, and more. Our mission is help people get more from their money every day.

We have teams working around the world, with over 20 nationalities from our offices and remotely, who truly enjoys their work. We are looking for the most talented and driven people we can find. We are looking for people who work for their passion, not counting hours. Who loves building great next-generation products, not status quo. Who cares about redefining how everyone around us can get the best financial applications, not for an exclusive few.

If you're this person, we'd love to talk to you.

THE ROLE

We are seeking a Creative Brand Strategist to shape brand direction, elevate storytelling, and drive high-impact marketing initiatives that reinforce Bjak’s positioning across ASEAN. This role blends strategic brand thinking with hands-on creative execution across campaigns, content, and community-building initiatives.

You will be responsible for developing compelling brand narratives, designing integrated marketing strategies, and ensuring consistent, memorable brand presence across all channels.

WHAT YOU'LL DO

1. BRAND STRATEGY & CREATIVE DIRECTION

• Define and evolve Bjak’s brand narrative, positioning, and messaging across markets.

• Lead the ideation and development of creative concepts for campaigns that strengthen brand perception and audience engagement.