Lead, Master Brand Social – YouTube India (via Oliver)

About this role

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Lead, Master Brand Social – YouTube India (via Oliver)

Location: Mumbai, India

About the role:

YouTube is a cultural heartbeat in India—a platform where millions come to learn, connect, and be inspired. We are looking for a visionary lead to join the YouTube India social team through our staffing partner, Oliver. In this high-impact people management role, you will spearhead the YouTube master brand social workstreams, shaping how one of the world’s most significant brands resonates in a dynamic and growing market such as India

As the Lead for YouTube Brand & Social in India, you will be the strategic architect of YouTube’s personality across social platforms in India. You are as obsessed with audience trends as you are with brand storytelling. You will lead "always-on" content, major campaigns, and social-first activations designed to drive brand awareness, love, preference, and meaningful conversation.

What you will be doing:

• Strategic Leadership & Brand Growth: Lead the strategy, planning, agency briefing, and execution of YouTube India’s brand & social projects. You will ensure all social-first activations drive measurable brand relevance and deep community engagement across all leading platforms.

• Cross-Functional Influence: Act as a strategic partner to Marketing and Business teams, ensuring social is prioritized in cross-functional forums. You will represent the YT social strategy with a professional, strategic lens, impacting business goals while ensuring high-quality social output.