OLIVER Agency APAC
Brand Lead
- Location
- Mumbai, India
- Last checked
- Oct 26, 2026
About this role
Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: Brand Lead
Location: Mumbai, India
About the role:
As a Brand Lead, you'll play a pivotal role in creatively managing Unilever’s most iconic tea brand. Your responsibilities include providing strategic insights, ensuring creative consistency across various touchpoints like social media, creators, E-commerce and POSM. You'll be leading and inspiring a team of writers, designers, and account managers to deliver high-quality work. This role demands a strong creative vision, collaborative spirit, an ability to work with diverse stakeholders, and an unwavering focus on the bigger picture.
The role will support India’s most iconic Tea brand across its entire product portfolio. The brand is going through a major creative overhaul and a key lever of that will be how the brand shows up on social & digital. The right candidate will have experience working on premium, luxury or contemporary craft brands and have a keen personal interest in art, music, fashion and/or contemporary Indian culture.
What you will be doing:
- Lead an integrated team, providing guidance and management.
- Drive constant experimentation and content innovation to identify breakthrough ideas.
- Develop brand and cultural narratives to establish a compelling brand identity.
- Collaborate with internal and external partners to generate fresh content ideas and drive Shorts adoption.