Creative Lead, Japan

About this role

About the Team

We bring OpenAI’s brand to life around the world. As a multidisciplinary creative team, we design work that connects meaningfully with local cultures, from flagship global campaigns and international events to deeply localized moments. In close collaboration with the U.S. Creative Studio, as well as global and regional marketing teams, agencies, and creators, we ensure OpenAI’s brand principles are honored, protected, and expressed responsibly everywhere people meet our products.

About the Role

As the Japan Creative Lead, you will lead the creative vision and execution of OpenAI’s brand in Japan.

You will define how global ideas are translated, adapted, and evolved for Japan, while developing original ideas rooted in Japanese culture. You will shape creative direction, elevate craft, and ensure local relevance while protecting global brand integrity.

As part of the International Creative Studio, you’ll collaborate closely with creative colleagues across OpenAI and cross-functional partners in Japan. Together with the Japan Marketing Lead, you will select and co-lead agencies in Japan, while guiding creators and production partners to deliver bold, distinctive, and world-class work that connects with local audiences.

You will play a key role in shaping and evolving OpenAI’s visual identity and creative frameworks for Japan, ensuring they resonate with local audiences while remaining true to our global brand vision and principles.

We’re looking for a creative leader who is conceptually strong, visually sophisticated, culturally fluent in Japan, and deeply collaborative. You can set a high bar, bring others along with clarity and inspiration, and move confidently between creative direction and hands-on work.

This role is based in Tokyo, Japan.

In this role, you will:

• Lead creative direction for brand campaigns, marketing, digital, content, experiential, events, and partnerships in Japan, across consumer and B2B audiences