Senior Brand Manager

About this role

Hello. We’re Blood.

Our purpose is to revolutionize periods.

Who are we? Blood is a challenger brand in the period care space. We exist to challenge taboos, push boundaries, and help people with periods to bleed unapologetically. Our focus on deeply understanding our users drives our innovation in creating products that are both high performing, and better for their bodies and skin. Blood is the creator of the world’s first Sanitary Pad made from Corn, and is the parent brand of MenstruHeat (menstrual cramp relief). We’re scaling fast across Southeast Asia with our core markets in Indonesia, Malaysia, Singapore and our newest market, Thailand. Selling online and across more than 9,000 retail stores - making more than 12 million periods better so far. Today was good. Tomorrow will bleed better.

The Role Overview

As Senior Brand Manager, you will sit at the intersection of brand building and commercial performance. Working hand-in-hand with Senior/National KAM and Ecommerce Manager, you will develop and execute the full-funnel brand strategy to drive awareness → trial → conversion → repeat → advocacy. You will be the marketing engine that fuels commercial growth, turning Blood into Thailand’s most recognisable and unapologetic challenger in period care. This role blends brand strategy, growth marketing, activation, category understanding, consumer insights, and hands-on execution. If you love building brands from scratch, pushing boundaries, and owning the full growth loop end-to-end, this role is for you.

Core Responsibilities

Skills & Qualifications

Make a difference - As a fast-growing consumer start-up, joining us is both an opportunity to make a real difference in the lives of millions of women, as well as experience unique learnings first-hand as we scale up

Great team - We have a diverse team across Asia-Pacific where you will get to work alongside bright and driven individuals with proven experience in high-growth environments in both startups and MNCs alike.

Strong backing - We are funded and backed by top angel investors in SE-Asia.

Working flexibility - We believe in a hybrid working environment, where our team can benefit from the best advantages of working from home, working from office, and anywhere in between.