Growth Marketing Manager - Web & Organic, SMB Ads

About this role

About the Team

OpenAI is building the next generation of advertising for an AI-powered world. As AI changes how people discover information, explore possibilities, and make decisions, we believe this presents a huge opportunity for small and medium-sized businesses to connect with customers in new ways.

The SMB Ads Marketing team is building this opportunity from the ground up. We define how businesses discover OpenAI’s advertising platform, become successful advertisers, and grow their investment over time. Working closely with Product, Ads Engineering, Data Science, and Sales, we combine customer insight, rigorous experimentation, and fast execution to turn early opportunities into scalable growth.

About the Role

We are seeking a Growth Marketing Manager to build the web and organic growth engine for SMB advertisers at OpenAI. This is a zero-to-one opportunity to shape how businesses discover our advertising platform, understand its value, and become successful advertisers.

You will own the SMB Ads web strategy and experimentation roadmap, combining customer insight, analytical rigor, and product judgment to grow qualified discovery and improve conversion. Your scope spans web experiences, organic search, generative engine optimization (GEO), and the journey from first visit through signup and activation. You will work closely with Product, Design, Ads Engineering, Content, and Data Science to turn opportunities into shipped experiences, operating with the speed and ownership of a startup.

In This Role, You Will

• Own the SMB Ads web strategy and roadmap to grow qualified discovery, signup, and advertiser activation.

• Grow organic discovery through search, content, and GEO. Test new ways to help businesses find and evaluate OpenAI’s advertising offering.

• Analyze journeys, funnels, and cohorts to identify conversion barriers and prioritize high-impact improvements.