Marketing Planning & Strategy Specialist

About this role

Marketing Planning & Strategy - Executive is a challenging role that provides an opportunity for you to grow our client’s businesses and get started with your e-commerce digital marketing journey. You will get to see the total picture of the e-commerce business, digital marketing media optimizing (Google, Facebook, CRM, SEO, Marketplaces media, etc.), and deliver beyond impressions and clicks and getting deep into anything that helps drive sales including promotion strategy or online store optimization. You get to also learn about digital marketing funnels, online sales funnel, and e-commerce industry process as a whole.

Responsibilities

• Be part the of the client’s success team, responsible for overall client performance and satisfaction

• Facilitate client roadmaps based on their objectives, backed by data or industry best practices

• Perform competitive analysis and product research to help successfully the client’s online store

• Perform digital marketing funnel analysis

• Execute the work process in order to get tasks completed with good quality and in time

• Manage client expectations by clearly indicating deadlines and scope of work

• Monitor budget, performance, and key metrics closely throughout the month

• Work with media optimization team to execute plans to meet budget, targets and deadlines

• Provide performance reports by data and analyses, demonstrating deep understanding of each media channel and areas that clients need help in (ecommerce, lead generation or branding)

• Initiate ways to improve client performance and team efficiency

Qualification

• Understand fundamental knowledge of Google Analytics as well as online marketing channels

• Analytical, able to work with data and analyze it to find insights and come up with next steps

• Strong organization and problem solving skills with the ability to lead, manage and execute multiple projects quickly and efficiently