Growth Marketing Manager, SMB Ads

About this role

About the Team

OpenAI's Marketing team helps customers understand, adopt, and get value from OpenAI's products and platform. The SMB Ads Marketing team is building the growth engine for small and medium-sized business advertisers: helping them discover the platform, sign up, launch campaigns, understand performance, and grow spend over time.

We take a data-driven approach to understanding customer needs, market dynamics, and funnel behavior. We partner closely with Product, Engineering, Data Science, Sales, Partnerships, Marketing Operations, Design, and Communications to create a cohesive end-to-end advertiser experience and help businesses unlock value from OpenAI's advertising platform.

About the Role

We are hiring a Growth Marketing Manager, SMB Ads to help build and execute high-velocity growth programs for small business advertisers. This person will work across acquisition, activation, lifecycle, and conversion, with an initial focus on helping advertisers move from interest and sign-up to first meaningful spend & retention over time

This is a hands-on growth role for someone who loves turning ideas into shipped experiments. You will build campaigns, lifecycle journeys, landing page tests, messaging tests, audience experiments, AI-assisted workflows, reporting improvements, and practical conversion programs. As the SMB Ads business grows, this role may continue to support acquisition and activation and expand deeper into same-store growth, lifecycle, retention, and repeat spend.

In This Role, You Will:

• Execute growth experiments across acquisition, activation, lifecycle, and early retention.

• Build email, in-product, landing page, audience, messaging, and offer tests that help SMB advertisers reach first spend and repeat value.

• Use AI tools to prototype marketing assets, automate workflows, analyze funnel data, generate creative variations, and build internal growth systems.