Business Development Representative

About this role

WHAT YOU’LL DO

Drive Revenue & Qualify Opportunities

• Balance dual inbound and outbound responsibilities to drive pipeline growth

• Qualify inbound enterprise prospects using BANT criteria to identify high-value opportunities for Account Executive handoff

• Execute targeted outbound campaigns to penetrate specific industry verticals

Strategic Outbound & Market Development

• Use social selling to represent the Perplexity brand—posting, commenting, and experimenting with new formats to stay top-of-mind with prospects

• Research and map accounts within assigned verticals to build comprehensive prospect lists

• Develop vertical-specific messaging that resonates with industry pain points and use cases for Perplexity Enterprise

• Contribute to top of funnel strategy

Sales Operations & Excellence

• Maintain pristine data hygiene in Salesforce, ensuring all prospect interactions and qualification criteria are documented

• Respond rapidly to inbound inquiries with consultative, value-driven communication

• Build and iterate on outbound sequences that drive consistent pipeline generation

What You'll Need Core competencies

• Exceptional communication skills: Ability to articulate complex AI/search solutions clearly via email and phone, adapting tone and technical depth to various stakeholders

• Vertical expertise: Demonstrated understanding of at least one key industry (e.g., Financial Services, Healthcare, Legal, Consulting) with ability to speak to industry-specific challenges

• Sales acumen: Proven ability to qualify prospects using BANT methodology while maintaining velocity in the sales cycle

• Technical aptitude: Comfort discussing enterprise software, APIs, and AI capabilities at a high level