Web Strategist Lead

About this role

About the Team

The Business Marketing team helps organizations understand, adopt, and get value from OpenAI’s products. We work across product marketing, content, creative, and web to connect what our technology can do with the needs of the people and businesses using it.

About the Role

We’re looking for a Web Strategist Lead to shape the customer journey across openai.com http://openai.com. You’ll help audiences ranging from individual developers to large enterprises discover what’s possible, find relevant information, and take the right next step.

You’ll think through the full experience: how people arrive, explore products and use cases, learn through content, and move toward getting started or speaking with OpenAI. You’ll shape how navigation, content, and storytelling connect across the site, including deeper pages and transitions into product and sale-led experiences.

This is a senior individual contributor role focused on audience needs, product understanding, and experience strategy. You’ll partner with Web, Design, Content, Product Marketing to build, test, and improve these journeys.

This role is based in San Francisco and in office three days a week.

In this role, you will:

• Define audience journeys. Understand visitors’ needs and create paths from discovery and learning through evaluation, adoption, and deployment.

• Connect the website experience. Shape navigation, information architecture, and connections across products, use cases, stories, and resources, wherever someone enters the site.

• Guide content and storytelling. Identify what visitors need at each stage and partner with Content and Creative to build understanding as people explore deeper.

• Connect self-service and human support. Make it easy to explore independently, get started, or reach the right OpenAI team when a conversation would help.