Airwallex
Manager, Performance Marketing, Ad Tech & Measurement
- Employment type
- Full-time
- Workplace type
- Hybrid
- Location
- US - San Francisco
- Published
- Oct 21, 2026
- Last checked
- Oct 26, 2026
About this role
ABOUT AIRWALLEX
Airwallex is the AI-native financial operating system for a real-time, intelligent economy. More than 675,000 businesses, including McLaren Racing, Qantas, SHEIN, and TikTok, use us, directly or through our platform partners, to run their financial operations or build and monetize financial products of their own.
We started in Melbourne in 2015 to build the infrastructure global commerce runs on. We're the regulated backbone behind global payments: not by accident, but by design. A decade plus, 85+ licenses, and a financial infrastructure spanning North America, Europe, the Middle East, and Asia-Pacific.
We're co-headquartered in San Francisco and Singapore, with more than 2,700 people across 27 offices. We hire builders with founder-level energy, people who move fast with good judgment, dig in with real curiosity, and make calls from first principles rather than waiting to be told what to do. Read our operating principles https://www.airwallex.com/en-us/operating-principles to see it in full.
HOW YOU'LL MAKE IMPACT
You’ll own full-funnel B2B brandformance across programmatic display and video, CTV, YouTube, LinkedIn, Meta, and emerging channels, connecting upper-funnel media to qualified pipeline and revenue.
You’ll build and manage the campaign infrastructure and measurement systems behind that work, including campaign architecture, audience strategy, budgets, pacing, frequency, creative optimization, tagging, first-party audiences, lead enrichment, and signal flows between media platforms, Marketo, Salesforce, and analytics.
You’ll investigate lead and account-level data, develop leading indicators of lead quality, and use AI and analytical approaches to make smarter investment decisions while B2B conversion cycles mature.
You’ll design measurement and incrementality frameworks, build feedback loops between media performance and downstream outcomes, and partner closely with Marketing Operations, RevOps, Data Science, Analytics, and technical teams.