Manager - Marketing Data Insights

About this role

ROLE PURPOSE AND DESCRIPTION

Goal: The Marketing Data & Insights Manager will unify marketing data from across the funnel and turn it into commercially actionable insight for aCommerce's clients and internal teams across Southeast Asia. This role sits at the intersection of marketing, ecommerce, and commercial strategy, bringing together upper-, mid-, and lower-funnel data into a single, coherent view of what is actually driving growth. A successful candidate will be highly analytical and commercially minded, with a deep understanding of the consumer decision-making journey, how ecommerce platforms across Southeast Asia operate and generate marketing-driven GMV, and how to translate that data into strategy, go-to-market plans, and tangible KPIs.

Responsibilities:

As part of the Marketing team, you will own the process of unifying marketing data and turning it into insight that drives commercial decisions, working closely with Marketing Planning & Strategy, Paid Performance Marketing, Creative, Communication Planning & Strategy, and Livestreaming Production. Specifically, this role will:

• Unify and consolidate marketing data from upper-, mid-, and lower-funnel sources into a single, reliable view that supports commercial decision-making.

• Understand and map the consumer decision-making journey, connecting marketing data to how customers move through each stage of the funnel.

• Maintain deep working knowledge of how ecommerce platforms across Southeast Asia operate — including user journey and how marketing activity drives GMV on each platform.

• Turn marketing data into insight, translating that insight into commercial strategy and go-to-market plans for clients and internal stakeholders.

• Partner with the Business Development (BD) team to build marketing-led proposals that support new business acquisition.

• Understand digital shelf, planogram, and cross-merchandising principles, and apply them to support commercial strategy on ecommerce platforms.

• Identify the key data points needed to analyze performance and make recommendations for growth, including marketing strategy, action plans, and tangible KPIs.