Sales Enablement, Principal

About this role

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done.

Snowflake is seeking an Enablement Business Partner to serve as the Chief Activation Officer for our Solution Engineering team. Embedded within key leadership teams, you will accelerate field capability tied to business outcomes, owning the full spectrum of how SEs learn, from structured programs to in-the-moment performance support. You translate business problems into capability solutions, designing systems that make the field more capable when and where it matters most.

IN THIS ROLE YOU WILL GET TO:

• Act as the strategic enablement partner for SE leadership, diagnosing skill gaps tied to business outcomes, prescribing targeted interventions, and measuring whether capability actually changed

• Curate and quality-gate enablement content: validate AI outputs for accuracy and audience fit, maintain a source of truth for your domains (theater and product), and feed evidence-based quality signals back to PM and PMM

• Diagnose field needs through signals (Gong, Salesforce, theater-level data analysis, leadership conversations, steer co themes, PM roadmap changes, etc), then classify and prioritize gaps with data

• Design activation experiences, picking the right modality (hands-on or self-serve lab, AI skill, peer learning, coaching nudge), and measuring behavior change, not just completion. This requires technical building skills.