Brand Designer, Growth

About this role

We're looking for a Growth Brand Designer to sit at the intersection of brand craft and growth performance. You'll be the designer who makes Perplexity's highest-volume, highest-leverage marketing surfaces — paid ads, social, lifecycle email, and campaign assets — look unmistakably Perplexity while actually moving the numbers.

This is a shipping role, but it's equally a thinking role. Strategic concepting is a big part of the job: you'll sit with the Growth team as an ideator — generating campaign concepts, testing hypotheses, and shaping the creative strategy behind the work — not just executing briefs handed to you. The ideas you bring to the table matter as much as the assets you ship.

You'll produce a steady stream of ad and campaign creative across formats and channels, then work with Growth to read the results and iterate. You care about conversion and craft in equal measure: you'd never ship an off-brand asset to win a test, and you'd never hide behind polish when the data says a concept isn't working.

You'll report into the Brand/Creative Studio team and work closely with Growth, Product Marketing, Brand, and our motion and web designers.

WHAT YOU'LL DO

• Drive strategic concepting for growth campaigns — bring original ideas, angles, and creative territories to the table, and shape the brief rather than just receiving it

• Operate as a true ideation partner to the Growth team: co-develop campaign strategy, propose test hypotheses, and pitch concepts that open up new creative directions

• Own the design of growth creative end-to-end — paid social and display ads, campaign assets, and lifecycle email — from concept to shipped asset

• Design for volume and velocity: build variant sets, test hypotheses, and iterate on winners with the Growth team using real performance data

• Turn product launches and GTM campaigns into ad creative that lands on every channel it runs — static, animated, and everything in between