Manager, Marketing Operations, America

About this role

ABOUT AIRWALLEX

Airwallex is the AI-native financial operating system for a real-time, intelligent economy. More than 675,000 businesses, including McLaren Racing, Qantas, SHEIN, and TikTok, use us, directly or through our platform partners, to run their financial operations or build and monetize financial products of their own.

We started in Melbourne in 2015 to build the infrastructure global commerce runs on. We're the regulated backbone behind global payments: not by accident, but by design. A decade plus, 85+ licenses, and a financial infrastructure spanning North America, Europe, the Middle East, and Asia-Pacific.

We're co-headquartered in San Francisco and Singapore, with more than 2,700 people across 27 offices. We hire builders with founder-level energy, people who move fast with good judgment, dig in with real curiosity, and make calls from first principles rather than waiting to be told what to do. Read our operating principles https://www.airwallex.com/en-us/operating-principles to see it in full.

HOW YOU'LL MAKE IMPACT

Marketing Operations helps turn account-based marketing strategy into well-run, measurable campaigns. You'll work with Marketing and Sales teams around the world to improve customer acquisition, engagement, and retention through thoughtful campaign execution and optimization.

• Own the technical execution of automated B2B marketing campaigns in Marketo, including email templates, workflows, segmentation, automation rules, lead nurturing, drip campaigns, and triggered communications.

• Build and activate target account audiences across Demandbase, Hightouch, Salesforce, and Marketo, feeding audiences into LinkedIn, Google Ads, and Meta Ads to support account-based marketing.

• Create landing pages using existing, team-maintained templates, and set up Outreach.io http://Outreach.io sequences and post-event automation.